What Contributes to a Killer Online Shopping Experience?

The customer is King, we value our customers, customer satisfaction guaranteed and customer is our priority, you might have heard these service slogans ample amounts of time. But are these just marketing jargons, which are different from the real picture. Whenever you buy a product, you are not buying just the product but an experience […]

What Contributes to a Killer Online Shopping Experience?

The customer is King, we value our customers, customer satisfaction guaranteed and customer is our priority, you might have heard these service slogans ample amounts of time. But are these just marketing jargons, which are different from the real picture. Whenever you buy a product, you are not buying just the product but an experience which makes you revisit the store. Think about your favorite restaurant, why do you go there? Is it the food only or the ambience, the music, the service, the hygiene, etc.Your experience as a whole count for you developing preferences or liking for a shop or a restaurant.Similarly, buying from an online store is also an experience, which makes you a repeat customer to an eCommerce site. Let us look at what gives you a wow effect when you buy from an online shopping store.

Variety – An online shopping store is built to offer you the largest variety of products from different brands. It helps you compare various products yourself, to make a well informed decision. The reviews and compare options build your trust on the website. You will get to buy a product which suits your budget and requirements.

Overall quality – Buying from online shopping portal always leaves you skeptical about the quality. Whether the product delivered to you would be new or would be tampered. A good online store will always provide you product, which adheres to high quality standards. The quality of the product is one of the major criteria for amazing customer experience.

Delivery – Delivery is a major concern while shopping online.It is the key factor which differentiates an average eCommerce site from an extraordinary online store. The speed of delivery matters to a customer, especially when the customer is purchasing goods for an occasion or event. The faster the goods reach the customer’s doorstep, the better it makes them feel. This develops trust amongst the customer, which results in repeat purchase.

Ease of return – While buying online a customer sometime encounter problems with the product, whether it’s not of the right size, color,etc. or there is some manufacturing defect. A good online store provides you to return the product within certain duration. Some stores go beyond customer satisfaction by providing home pick up of the products to be returned at no additional cost. This contributes to giving the customers a peace of mind that they can rely on the online store.

Secure payment – A good online store has trusted payment partners that provide you safe payment gateways to make secure payment without the concern of your confidential card information being exposed. This develops credibility in the mind of a customer. This enhances the customer experience as they don’t have to bother about online thefts and phishing.

Flexible payment modes – A good online shopping store allows you to pay through various modes i.e. either through card or cash on delivery. Some online stores even allow you to pay in installments. This is an added advantage for the customers, which provide them the benefit of buy now and pay later.

Reward schemes – The branded traditional stores have a membership card, which gives you reward points that can be later used to get discounts. A reward scheme makes an online store stand out of the crowd. When the customers get rewarded for buying frequently from an online store, they feel valued and a relationship builds.

Value for money – One of the reason customers buy online is the prices they pay are relatively lower than the traditional shopping methods. They also get great deals on products and also discounted prices. Some good online stores have a particular day of the week when the prices are cheaper than the other days due to the discounts. This encourages customers to purchase in bulk.

All these above factors contribute to an amazing online buying experience for the customer. The customer develops preferences for buying from a specific online store rather than from any website. One such eCommerce site which gives a wow experience to its customers is http://www.surpluss.in. The feature this site offers develops a trust amongst the customers. They not only purchase a product but an experience, which make it their preferred online shopping destination.

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