A Mystery Shopper Review Of Secret Shopper

Name: Secret Shopper Website address: The name of the company Price: Free for shopper/client is quoted prior to service rendered Owners: Sights on Service, Inc Overall Rank: 89 out of 100 Secret Shopper, Product Overview For this mystery shopper review it’s important that you understand that the name of the company is Secret Shopper, heretofore […]

A Mystery Shopper Review Of Secret Shopper

Name: Secret Shopper

Website address: The name of the company

Price: Free for shopper/client is quoted prior to service rendered

Owners: Sights on Service, Inc

Overall Rank: 89 out of 100

Secret Shopper, Product Overview

For this mystery shopper review it’s important that you understand that the name of the company is Secret Shopper, heretofore also known as the company or the firm.

The terms mystery shopper and secret shopper are similar if not exactly the same. Generically, the terms are interchangeable.

For this mystery shopper review it’s important that you understand that the name of the company is Secret Shopper.

The company is a mystery shopping company that does market research by hiring paid “shoppers” (heretofore also called a field researcher or incognito customer) posing as real customers, often incognito, to call or visit businesses (the client) to gather information the client wants to know about its company, its employees, its service, or its merchandising etc. This is called a “shop”

The field researcher then reports back to the company his or her findings of the shop that is then reported to the client by the company.

The information in the report helps the client make decisions about their business, such as what improvements are needed, what is working, who is doing their job, and who is not doing their job. However the client specifies what information they seek and the firm instructs the field researcher based on the needs of the client.

The Good & the Bad

The Good:

  • Wide variety of services offered
  • Services offered nationwide
  • Many shops available
  • Researchers are screened and trained

The Bad:

  • Researcher pay is low
  • Researcher has to wait up to six weeks to be paid

Who is Secret Shopper for?

Their primary market is retail establishments that have walk-in traffic. Some examples: Retail stores, restaurants, fitness centers, cable television companies, and more.

The service is for clients that want to know from a customer point of view how their business operates. For example they may want to know about customer service and how the incognito customer was treated. They may want to know if a certain person or if everyone in their firm is saying and doing what they’re supposed to do.

Company Tools & Training

Researchers are given a shopper ID and given access to the shopper website where they can look for shops available to them.

Incognito customers are given specific instructions about what they are looking for when they call or visit the client.

Prior to becoming a researcher, the shopper must pass a screening and training process. The process is to verify that the researcher understand the role they are to play and that the incognito customer is a reliable candidate.

The training and screening is conducted online.

Company Support

The shopper projects are managed by project managers. The project manager supports the researcher, providing answers to questions about procedure and expectations that are not clear.

The project manager is also the one who deals with the client and provides the information provided by the shopper.

There is also online support for online issues.

Price

The client requests a quote from Secret Shopper to determine the price they will pay for services rendered. The price varies depending on what task(s) are requested. The client knows ahead of time what the price is based on the quote.

The shopper looks on the website for available shops. The compensation is listed. The researcher knows what the compensation is prior to accepting the shop.

There is no cost to become a Secret Shopper mystery shopper.

My Final Opinion

They are a top-notch outfit that prides itself on providing quality service and information to its clients.

At a Glance

A client seeks information about itself and hires a market research company to gather the information for them by dispatching an incognito customer to gather the information. The researcher reports back to Secret Shopper, who then reports the findings to the client.

The desired result is that the client is able to make an informed decision about its policies, practices, and/or employees.

Name: WEBSITE Secret Shopper

Website: http://www.secretshopper.com

Owners: Sights on Service, Inc

Price: Free to shopper/client is quoted prior to service rendered

Overall Rank: 89 out of 100

VERDICT: Totally LEGIT

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